Muscle Milk® Selects 22 High School Athletic Programs Nationwide to Receive $250,000 in Grants
Second-year program has provided $500,000 to high school athletic programs in need
Benicia, Calif. (April 1, 2014) – CytoSport®, one of the largest sports nutrition companies in the United States and maker of Muscle Milk®, announced today the 22 high school athletic programs that will receive grants this year as part of the 2013 Muscle Milk Recovery Grant Program. In its second year, the program accepted applications from May through November and received more than 600 submissions from high schools in need across the country. Muscle Milk will provide a total of $250,000 in grants this year to help rebuild and revitalize the following high school athletic programs:
Amador Valley HS (Pleasonton, CA) Fort Plain Jr./Sr. HS (Fort Plain, NY) Roselle Park HS (Roselle Park, NJ)
Benicia HS (Benicia, CA)
Gar-Field Senior HS (Woodbridge, VA) Sheepshead Bay HS (Rockaway Beach, NY)
Berkeley HS (Berkeley, CA) Genesis Academy (Lynchburg, VA) South Allegany (Port Vue, PA)
Broodmore Senior High (Baton Rouge, LA) John R. Rogers HS (Spokane, WA) Tarpon Springs HS (Tarpon Springs, FL)
Chicago Hope Academy (Chicago, IL) Lakewood HS (St. Petersburg, FL) Theodore Roosevelt (Bronx, NY)
Corliss High School (Chicago, IL) Madison Consolidated (Madison, IN) Wickliffe HS (Wickliffe, OH)
Dewitt Clinton (Bronx, NY)
North Forest HS (Houston, TX)
Edwin Denby HS (Roseville, MI) Notre Dame Bishop Gibbons (Schenectady, NY)
“We saw such an impact from this program on last year’s recipient schools, and we continue to be amazed by the stories of need that are told through these applications,” said CytoSport Chief Marketing Officer Nikki Brown. “Whether the athletic program needs safe workout equipment, helmets, updated uniforms or upgraded facilities, one of the major themes within every application is the sense of school and personal pride that will be instilled with each grant. We are honored to be able to assist in the development of these student-athletes and provide a brighter future for these athletic programs across the country.”
Grants vary in the amount awarded based on each school’s requested need and will be provided to the school to fund their revitalizations as outlined in their application. The girls track program at Edwin Denby High School outside of Detroit will use their grant money to fund new uniforms and warm-ups and purchase of a starting block and tent for practice and meets.
“I believe in my track team, and I constantly tell them you must have hope,” said Denby High School Girls Track Head Coach Erik Thompson. “When you live in a neighborhood surrounded by blight and despair, your hope and fate are definitely tested. CytoSport has shown my girls that fate does exist and that there are companies who are willing to support the development of student-athletes and provide an opportunity to better themselves. With the support of Muscle Milk and this grant, we will spend this season demonstrating our favorite philosophy: Train hard or go home!”
For more information on the Muscle Milk Recovery Grant Program and its recipient athletic programs and applications, please visit www.
musclemilkrecoverygrant.com. Media inquiries should be directed to Brittany Cranston at 504.234.9077 or Brittany.cranston@ cytosport.com.
ABOUT Muscle Milk®
Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a unique blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport®, the maker of Muscle Milk, is one of the largest sport nutrition companies in the United States and offers a complete line of protein-enhanced powders, shakes and bars. Fast Company recently listed CytoSport one of the world’s top 10 most innovative brands in fitness. Muscle Milk was named 2008 Best Functional Beverage and Beverage of the Year by BevNet; 2009, 2011 and 2012 Ready-to-Drink Beverage of the Year by Bodybuilding.com and was honored as one of CircleUp25’s 2013 most innovative brands according to Forbes.